Customer Care in the Digital Age
A couple of days ago I posted this on Twitter:
It was really weird and awkward whenever my husband then texted me later and said, “Aetna called, they saw your Twitter post and want you to call them back.”
Initially I thought to myself, “Uh oh, they must be pissed I said something? What did I say?? Am I going to get sued?”
When I got back in contact with them, a friendly lady answered and said that Aetna had noticed my Tweet, researched why I had received so many ID cards and wanted to let me know why.
Isn’t that freaking cool that companies out there are actively looking at their customers feedback and want to help you versus just trying to shut you up? Kudos, Aetna!